Providing a fresh reevaluation of a specific era in popular music, this book contextualizes the era in terms of both radio history and cultural analysis. Early '70s Radio focuses on the emergence of commercial music radio "formats", which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, ...
Paperback: 288 pages
Publisher: Continuum; 1 edition (July 21, 2011)
Product Dimensions: 6 x 0.8 x 8.9 inches
Amazon Rank: 3654308
Format: PDF ePub fb2 djvu ebook
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Culturally, the 1960s went from 1963 to about 1974, in my opinion. Being a teen throughout this time, it was exciting to experience the rise of FM radio in the late 1960s, non-formatted and featuring set lists created by local DJs. By the 1970s, this...
disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could reimagine and redefine key issues of identity. A fresh and accessible exercise in audience interpretation, Early '70s Radio is organized according to the era's five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, "soft rock", album-oriented rock, soul and country. The book closes by making a case for the significance of early '70s formatting in light of commercial radio today.